About
Two Hats
Two Hats Communications is a marketing communications consultancy located near Philadelphia, started by me, Laurie L. Strasser. I write marketing support materials, with a focus on websites and sales collateral. This is my story.
After studying communications at Syracuse University, my first “big break” came from a small women’s magazine, Beauty Digest, in New York. I wrote about 101 ways to use lip gloss, the latest diet craze and how a new hairstyle could attract a man. Luckily, I also learned how to attract and keep the reader’s attention.
Next, I became editor-in-chief of Home Fashions; I restructured the magazine, built it into a top-selling trade book, and picked up a life-long obsession with thread counts. I switched to textiles sales briefly (it paid way better), learned a ton about the business of retailing, but couldn’t wait to get back to communications.
In the early 90s, an ad agency in Delaware made an offer and I jumped. I spent the next several years immersed in marketing and branding strategy. At Waypoint Communications and RT&E Integrated Communications, I helped launch basketball shoes for Fila, wrote trade show materials for Gore-Tex, worked on pillow packaging for DuPont, ran a very cool cause marketing program with Andre Agassi for Swiss Army Brands, did corporate branding for Checkpoint Systems and worked on member communications for public television’s WHYY.
In 2004, the pain of commuting and the lure of independence inspired Two Hats. Since then, I’ve written websites, newsletters, sales presentations, an annual report, a business plan, video scripts, brochures, sell sheets, and more. I’ve fused my editorial and agency experience, and I get to pick my projects. Life is good.
But enough about me. What about you? Is your website getting stale? Need to update your sales brochures? Want to start a newsletter? I can help.
> I’d like to hear your story. Contact me or call me at 610-942-4003.